We Sell Your Beer Trays
Overview
Any individual tasked with carrying three or more drinks with only two hands can appreciate the function of a beer tray. Beer companies capitalized on this by using them to advertise. Vintage beer trays were either lithographed, porcelainized or engraved with clever, eloquent advertising. Porcelain trays have stood the test of time as they are much more durable than the tin lithographed ones. Collectors generally seek out the lithographed trays. There are, however, some porcelain trays that are highly sought-after for their scarcity. In 1940, a ‘Point Of Purchase’ law ended the production of advertising beer trays in Canada. It came as a result of World War II, when metal needed to be reserved for items such as armor, aircrafts, tanks and bullets. The law restricted establishments from using unnecessary materials, such as tin advertising trays, to persuade customers to spend money. It was the end of a short-lived era, and the beginning of an ‘untapped’ collector’s market.
Demand Remains Strong
The demand for beer trays at auction remains strong.
Miller & Miller is accepting quality consignments of beer trays for an upcoming Advertising auction.
Free Consultation
For a complimentary appraisal on an individual item or advice on how to sell your entire collection, call 519-662-4800 (Extension 1).
Media
A well-brewed collection to be served at Miller & Miller
Andy Cottrell’s 40-year thirst for collecting leads to exceptional offering of Canadian beer trays
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